Entrepreneurship and Business
The Price of Success is Failure
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Joseph Ayeni
Joseph Ayeni


This is inspiration from our experience with a client of Cerebral-Thrust. As a human mind development and business consulting outfit, we provide advisory support services for our clients. Some of these are insights gleaned from research and perceptiveness. The idea is to help them gain clarity as they trudge through the tough minefields of business.

You just paid the price of success. Now, you have to wait to pick up the prize. You just took courses on humility, caution, honour, respect, the path of true growth and compassion. You learned it through tough and embarrassing situations. You built character through what seemed debasing but was actually humbling circumstances.

Potentially, you just acquired your long dreamt and desired success and soon, you should begin to experience a manifestation if you do not faint. When you set out on this journey, you had one motive in mind. You envisioned profits and huge gains. That exactly is what you will attain. But the path to this was not what you had imagined. The path is tortuous and rough. It is filled with mines. It is not always as smooth and problem free as we think.

Go through history and study great success stories. Tell me about your findings on the ones that truly endure. Which one of them was without some or many doses of losses, mistakes and errors? These actually nudge to victory. What is success without great trials? According to Carl Jung, 'No tree, it is said, can grow to heaven unless its roots reach down to hell.' Whether you agree with this premise or not, nature first breaks a man before it makes him.

Forget about what you know just through observation. Forget about what you have read from books though they are both good and important but practical experience is great. It is a greater fortune than any other source of knowledge. Knowledge from experience is the wisdom of know-how that you earned through action. You have to earn your own experience as a professional trader and asset manager. You must own your experience and see some things from your own perspective. This is what earns you mastery of your trade.

Going forward: What are the expectations for you and your team? You are down now. You can only come up again. You needed to be down and to come this low in order to see the other side of business and to complete your view from another side or different side of the equation. This gives you a thorough picture of what you are doing beyond head knowledge.

Now, this does not invalidate what you have always known but as I said, you have bought virtues that reading and constant gains could never give you. It is impossible not to be full of yourself if this had not happened and you do need to be truly humble, cautious, calm and emotionally balanced in order to manage your envisioned great success.

Learning in pain through losses is the most uncomfortable experience to have. It is your unique access to earning industry wisdom peculiar to you only. Now, they do not seem like wisdom but when they shall be applied as you seek to right the wrongs and make of gains the pains, they will provide you the nuggets which will spring winning surprises. But how did you earn the virtue of wisdom and skills? Was it not through the painful experiences of losses? This is what life is.

These attributes are the attributes of true champions, which they earned on the field of losses, injury, skirmishes, and the like. Now, rising above the pain to use it to earn gains is the victory. All of these may not mean anything to you now until you hit winning ways again and then you would have a better evaluation of the totality of your situation and experiences.

The greatest price of success is failure. When you arrogate the epiteth 'tried and tested' to yourself without a good dose of falling and rising to send your roots deeper into the earth and plant you solidly on the rock of victory, you make false claims. And like affirmation without action, you shall fizzle out like smoke when the real fire of the game catches exponentially because the heat that should cook you will consume you.

Truly great minds do not engage talents without a resume of their failures and how they rose above adversity to overcome. The truly rich run deep background checks on talents that they engage and one of the greatest skills they look out for is not the certifications they have earned but how well they have managed adversities in the past.

This is the resilience for which champions are known. They want to know how you rose from past failures to get to where you are presently before they engage. They ensure that they are dealing with a tried and tested hand. They know that the path to success is a minefield and it does take more than talent, intellect and skills to wade through.

While failures may not be the lot of all, those who win phenomenally have often actually lost hugely in the past. What they earned from such experiences is the virtue and value that they often bring to the table. They have been there and that is because they paid the price in order to win the prize that they are now known for.

The price of often great success is preceded by many attempts that went off the mark.

"Mr Joseph Ayeni's book is a well researched compendium that addresses several, but salient subjects that can significantly enhance human dignity, success and fulfilment."
David Imhonopi
PhD. Covenant University, Ota,
Ogun State, Nigeria.

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